Introduction:
A subscription model involves charging customers a recurring fee at regular intervals for access to a product or service.

Definition:
In this model, customers subscribe to receive products (like monthly boxes) or services (such as streaming content) over a set period, which helps generate predictable revenue.

How It Works / Examples:
Examples include Netflix for video streaming or Birchbox for beauty products. Customers sign up and receive periodic shipments or access to digital content.
Learn more on Wikipedia: Subscription business model.

Why It Matters:
Subscriptions help build steady cash flow and customer retention. They offer the opportunity to gather long-term customer data and tailor offerings over time.

Additional Resources:

• Review strategies for creating successful subscription services.