Introduction:
A reseller is a business or individual that purchases products with the intention of selling them rather than using them.

Definition:
Resellers typically buy products at wholesale prices and then sell them at a markup to generate profit. They often operate through online stores, marketplaces, or physical shops.

How It Works / Examples:
For example, an entrepreneur may purchase electronics in bulk from a manufacturer and then sell them on platforms like Amazon or eBay.
Learn more on Wikipedia: Reseller.

Why It Matters:
Reselling allows a new ecommerce entrepreneur to start a business without the complexities of manufacturing. It is a relatively low-barrier entry method, enabling individuals to test the market before scaling up.

Additional Resources:

• Look into reseller programs offered by major brands for further insights.