Introduction:
A marketplace in ecommerce is a platform where multiple sellers can list their products and connect with buyers in one centralized location.

Definition:
An online marketplace is a website or app that brings together sellers and buyers, handling various aspects of transactions like payments and sometimes fulfillment.

How It Works / Examples:
Examples include Amazon, Etsy, and Alibaba, where vendors list their products and the platform may charge fees or commissions for each sale.
Learn more on Wikipedia: Online marketplace.

Why It Matters:
Marketplaces allow new sellers to reach a wide audience without building their own website. They offer built-in traffic, trust signals, and streamlined payment systems.

Additional Resources:

• Review marketplace best practices to maximize exposure and sales.