Introduction:
Direct-to-Consumer (D2C) is a business model where brands sell directly to their customers, bypassing traditional retail intermediaries.

Definition:
D2C means that a company handles everything—from production to distribution and marketing—without relying on third-party retailers.

How It Works / Examples:
Brands like Warby Parker and Dollar Shave Club use the D2C model by selling their products exclusively on their websites, allowing for better control over pricing and customer experience.
Learn more on Wikipedia: Direct-to-consumer.

Why It Matters:
This model offers greater profit margins, direct customer feedback, and stronger brand loyalty. It is especially appealing to new ecommerce entrepreneurs aiming for a personalized relationship with their customers.

Additional Resources:

• Investigate D2C strategies and case studies to understand its benefits.