Introduction:
C2C stands for “Consumer-to-Consumer.” This model enables individuals to sell products or services directly to other individuals.

Definition:
C2C platforms facilitate transactions between private individuals, usually through a third-party website that connects buyers and sellers.

How It Works / Examples:
Online marketplaces such as eBay or Craigslist allow users to list items for sale, negotiate prices, and complete transactions directly with one another. Social media platforms like Facebook Marketplace also fall under this model.
Learn more on Wikipedia: Consumer-to-consumer.

Why It Matters:
C2C is significant because it reduces the need for traditional retail channels and often allows for lower transaction costs. It also creates opportunities for individuals to earn income by selling used or handmade products.

Additional Resources:

• Explore success stories on popular C2C sites for inspiration.