Introduction:
B2C stands for “Business-to-Consumer.” It describes the process where companies sell products or services directly to individual consumers.

Definition:
In a B2C model, the end customer is an individual who purchases products for personal use rather than for business purposes.

How It Works / Examples:
A typical example is an online clothing retailer selling apparel directly to shoppers. Companies in this model often focus on quick transactions, attractive product presentation, and personalized marketing.
Learn more on Wikipedia: Business-to-consumer.

Why It Matters:
B2C is the most common model in ecommerce. Knowing how to appeal directly to consumers helps new entrepreneurs tailor their websites, marketing campaigns, and customer service to enhance user experience and boost sales.

Additional Resources:

• Digital Marketing for B2C
• Consider studying customer behavior trends in your niche.