Introduction:
Brick and mortar refers to traditional physical retail stores where customers can visit, browse, and purchase products in person.

Definition:
This term contrasts with online or ecommerce retail, emphasizing a tangible storefront with physical inventory.

How It Works / Examples:
Examples include local clothing boutiques, grocery stores, and department stores. Even in the digital age, many successful retailers operate both physical (brick and mortar) and online stores, often referred to as “bricks and clicks.”
Learn more on Wikipedia: Brick-and-mortar.

Why It Matters:
Understanding brick and mortar is important for entrepreneurs who want to integrate offline and online strategies. Physical stores offer unique advantages like customer service, immediate product access, and local community engagement.

Additional Resources:

• Consider studying omni-channel strategies that bridge brick and mortar with ecommerce.