Introduction:
White labeling is similar to private labeling but generally refers to products produced by one company that other companies rebrand to make it appear as if they had made it themselves.

Definition:
In white labeling, a manufacturer produces generic products that are then packaged and sold under another company’s brand name.

How It Works / Examples:
An example might be a software company that develops a tool and licenses it to other businesses who rebrand and market it as their own solution.
Learn more on Wikipedia: White label (note: many Wikipedia pages on private/white labeling are combined).

Why It Matters:
This strategy lets businesses quickly offer new products without investing in development. It’s particularly useful for companies wanting to expand their product lines or enter new markets without starting from scratch.

Additional Resources:

• Research best practices in white labeling and compare it with private labeling.