Welcome to the Business Models & Channels section of our ecommerce wiki! Here, you’ll discover the different ways companies operate in the digital marketplace. From selling directly to other businesses (B2B) or consumers (B2C), to facilitating transactions between individuals (C2C), and even hybrid models like dropshipping or direct-to-consumer (D2C), understanding these models is key to choosing the right strategy for your ecommerce venture.

Each business model comes with its own set of advantages, challenges, and strategies. Whether you’re exploring the low-risk entry of dropshipping, the controlled branding of private or white labeling, or the recurring revenue potential of subscription models, this section provides clear definitions, practical examples, and useful resources to help you navigate the diverse ecommerce landscape.

For a broader view of ecommerce, you can start with Wikipedia’s overview of Ecommerce. As you read on, each term is explained in a friendly, approachable way—ideal for someone just starting out. Enjoy exploring, and may these insights guide you towards building a successful ecommerce business!